Advertising

Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

Two forms of advertising are Radio advertising

Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel

Video Games

The fast paced world of technology is expanding quickly and is beginning to take the player right out of the comfort of their living room and emerging them into virtual worlds. From military training simulators to the new Xbox One, gaming technology is starting to break the boundaries of reality. The future of gaming generations is all through touch screens and sensors putting you right into the driving seat. As technology evolves, people begin to panic just like they did with the invention of Tvs along with the beginning of different forms of mass media as well, believing they would soon take over peoples life.
  A video game is a computer-controlled game where a video display such as a monitor or television is the primary feedback device. The term "computer game" also includes games which display only text (and which can therefore theoretically be played on a teletypewriter) or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these categories. There always must also be some sort of input device, usually in the form of button/joystick combinations (on arcade games), a keyboard & mouse/trackball combination (computer games), or a controller (console games), or a combination of any of the above. Also, more esoteric devices have been used for input. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of the virtual universe.

In common usage, a "computer game" or a "PC game" refers to a game that is played on a personal computer. "Console game" refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set. "Arcade game" refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. "Video game" (or "videogame") has evolved into a catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, mobile phones, PDAs, advanced calculators, etc.

Video Games are used as a source of mass media and communication as it is a platform for large firms and companies to sell their new products and services to the public. Video games are mostly popular with teenagers and companies use this to sell products. In certain games companies pay a price for the game to use a product of theirs in the gameplay. Through this the product reaches the target audience and sales and profit increase.The Gaming world is becoming more advance than anyone had ever expected ten years ago and makes you wonder how far it will go in our life time. Game systems have evolve over the years from “pong” and game cube to xbox and Wii technology is quickly advancing. While it is exciting to have all of these new innovations the perfection of these alternative worlds is going to effect human behavior.

Public Relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.



Arthur W. Page is sometimes considered to be the father of "corporate public relations" for his work with the American Telephone and Telegraph Company from 1927 to 1946. The company's newly attained monopoly had led to public distrust due to its control over the communications network.[45] In the early 1900s, AT&T had assessed that 90% of its press coverage was negative, which was reduced to 60 percent by changing its business practices and disseminating information to the press. Page positioned the company as a public utility and increased the public's appreciation for the company's contributions to society.


Ivy Lee, a former Wall Street reporter, is sometimes called the father of public relations and was influential in establishing it as a professional practice. In 1906, Lee published a Declaration of Principles, which said that public relations work should be done in the open, should be accurate and cover topics of public interest. Ivy Lee is also credited with developing the modern press release and the "two-way-street" philosophy of both listening to and communicating with respective publics.
In practice Lee's work was often identified as spin or propaganda. In 1913 and 1914 the mining union was blaming the Ludlow Massacre, where on-strike miners and their families were killed by state militia, on the Rockefeller family and their coal mining operation, The Colorado Fuel and Iron Company. On the Rockefeller family's behalf, Lee published bulletins called "Facts Concerning the Struggle in Colorado for Industrial Freedom," which contained false and misleading information. The press said Lee "twisted the facts" and called him a "paid liar," a "hired slanderer," and a "poisoner of public opinion."
Public relations is the art of engaging the public through the media and influencing opinion. For many companies it is an essential part of their marketing strategy. For others, it can supplement a strong marketing/advertising push to create a comprehensive external communications efforts. Examples of public relations include press releases, social media, answering customer inquiries and most importantly, engaging the media (newspapers, magazines, television etc.).

Hard News. Soft News.

News stories are basically divided into two types: hard news and soft news. Hard new generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories.
Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news.


Definitions
Hard news is the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news.
What defines hard news isn't always about subject matter. Some might call a news story that's heavily reported, on a subject matter considered softer (like entertainment), hard news because of the way it was approached.
Soft media is defined as those organizations that primarily deal with commentary, entertainment, arts and lifestyle. Soft media can take the form of television programs, magazines or print articles. The communication from soft media sources has been referred to as soft news

Is it possible to do a hard-news report on a soft-news topic (i.e. entertainment) and vice versa?

It is not possible because of the following factors.

The idea of hard news embodies two concepts:
Seriousness: Politics, economics, crime, war, and disasters are considered serious topics, as are certain aspects of law, business, science, and technology.
Timeliness: Stories that cover current events—the progress of a war, the results of a vote, the breaking out of a fire, a significant statement, the freeing of a prisoner, an economic report of note.

The logical opposite, soft news is sometimes referred to in a derogatory fashion as infotainment. Defining features catching the most criticism include:
The least serious subjects: Arts and entertainment, sports, lifestyles, "human interest", and celebrities.
Not timely: There is no precipitating event triggering the story, other than a reporter's curiosity.

It wont be possible to put hard news and soft news with each other as they both have different audiences, source's and forms of media through which they reach their readers or viewers. It would only mix things up as certain papers have certain news, like CNN has only hard news but entertainment news have soft news, which is not important but people read it or watch it for entertainment purposes.
People read each type of news for different purposes, hard news mainly consists of political stories, business deals and firms and also national emergencies and natural disasters, these news are important to the viewers as they are informative and benefit the readers. But soft news consists of topics like art, film and entertainment which are read for pleasure purposes. Therefore you cannot put hard news on soft news and vice versa.